Joie Baby Brings Smart, Safe, and Stylish Baby Gear to the Philippines

Modern Filipino families now have a new partner in parenthood as Joie Baby, the award-winning baby gear brand from the United Kingdom, expands its presence in the Philippines. Known for its thoughtful design, exceptional safety standards, and contemporary style, Joie is redefining how Filipino parents experience comfort and convenience in childcare.

With a mission to make life with little ones simpler, safer, and more joyful, Joie offers a full range of baby essentials such as car seats, strollers, highchairs, travel systems, and cribs, all crafted to grow with every stage of a child’s life.

Designed for Families Who Value Safety and Style

Every Joie product begins with one goal: to make parenting easier without compromising safety. Each item is meticulously tested to meet international standards such as ECE R44 and R129, ensuring that children travel and rest securely wherever they go.

But safety is not the only priority. Joie blends British engineering with modern design, creating products that are as stylish as they are functional. With soft, neutral tones and compact, space-saving builds, Joie gear fits seamlessly into modern Filipino homes, from bustling Metro Manila condos to cozy family houses in the provinces.

A Full Range of Products for Growing Families

Joie’s collection caters to every stage of early childhood.

Car Seats: Built for Every Journey

From the newborn-friendly i-Snug™ 2 and the versatile i-Pivot™ Grow to the popular Every Stage™ convertible seat, Joie’s car seats are engineered for maximum protection, longevity, and comfort. Features like 360° rotation, ISOFIX installation, and extended rear-facing use make car rides safer and easier for both parents and babies.

Strollers: Lightweight, Compact, and Travel-Ready

Joie’s stroller lineup, featuring models such as the Pact Pro™, Versatrax™, and Litetrax™ 4 DLX, offers the perfect balance of maneuverability and durability. Designed for city life, these strollers fold compactly for easy storage and travel, making them ideal for on-the-go parents navigating malls, airports, and everyday errands.

Highchairs and Feeding Solutions

The innovative Multiply™ 6-in-1 Highchair adapts as children grow, functioning as a baby feeding chair, toddler seat, and even a play table. Its wipe-clean materials and ergonomic design suit the fast-paced lifestyle of Filipino families, where convenience and hygiene go hand in hand.

Cots and Cribs: Peaceful Sleep, Anywhere

Models like the Roomie™ Glide and Kubbie™ Sleep allow parents to keep their babies close while ensuring independent sleep. With mesh sides for ventilation and easy portability, Joie cribs are perfect for tropical climates and smaller living spaces common in the Philippines.

Why Joie is Perfect for Filipino Parents

Filipino families are known for their close bonds, love of travel, and practical approach to parenting. Joie understands these values and designs its products accordingly.

• Space-saving designs for compact living
• Lightweight builds for easy transport across busy city streets or island destinations
• Tropical-friendly materials for comfort in humid climates
• Affordable premium quality that brings global standards within reach of Filipino parents

By combining thoughtful innovation with affordability, Joie bridges the gap between luxury and practicality, offering world-class baby gear that fits real Filipino lifestyles.

Every product is rigorously tested to exceed global safety standards, using the highest quality materials and innovative features that support growing families worldwide. Joie’s mission is simple: to make life with little ones less work and more joy.